And it’s a trick that worked to an astounding degree.
The trick, as it were, was to make audiences think the film’s material - presented as recently discovered video footage shot by three fledgling filmmakers on the hunt for the “Blair Witch” - actually happened. Their strategy relied on oblique teases that revealed little about the film’s plot, all while providing copious tidbits about a “legend of the Blair Witch” in the Maryland woods (the film was shot in the state’s Seneca Creek State Park). In 1999, a year after the movie’s Sundance Film Festival premiere, Artisan purchased the film for approximately $1 million and, with the aid of Myrick and Sánchez, promptly set about using the then-fledgling internet for a totally of-the-moment marketing campaign. It’s hard to overstate how effective and inventive that promotional push was, turning a tiny project (with a reported $60,000 budget) into a $248.6 million-grossing juggernaut that, to this day, boasts one of the highest return-on-investment rates in cinema history. This conceit helped turn directors Daniel Myrick and Eduardo Sánchez’s indie flick into a phenomenon. To celebrate the milestone anniversary, we look back at the movie’s legendary viral-marketing campaign that sold The Blair Witch Project as the frightening filmed evidence left behind from a real-life supernatural encounter in the Maryland forest. This week 1999’s seminal found-footage horror film The Blair Witch Project turns 20. With editorial contributions from Tambay Obenson and Eric Kohn.The Blair Witch Project (Photo: Lionsgate) Without further ado, here are the 15 very best found footage movies ever made, from the standard-bearers like “Blair Witch” and “Cannibal Holocaust” to under-seen low-budget wonders like “Lake Mungo” and “Be My Cat: A Film for Anne” to bonafide blockbusters like “Paranormal Activity” and “Cloverfield.” Plus, there’s all sorts of other very, very “real” treats in between.
#Was the blair witch project real movie
From an ill-fated movie that “ended” in a haunted forest to a suburban couple lost forever to dark forces, found footage is at its arguable best when toeing the line between fantasy and reality, bending it until it disappears. That’s the great trick of found footage: sometimes, just sometimes, if the films are really good and the people behind them are really adept at getting into the gag, they can convince audiences theirs truly is the “real world” being watching on the big screen. In the three decades since “The Blair Witch Project” changed the game, has anything become more scary and more omnipresent than devices that can record every inch of our world? What’s more, the famously reactive genre thrives when it feels most relevant. Horror filmmakers are notoriously canny creators, of course, having used whatever was available to craft all manner of scares long before technology caught up. And yet, the found footage technique has become so prevalent within the horror genre that it’s almost impossible to extricate the form from the fear it has inspired. Some film historians posit that the first found footage film was “The Connection”: an experimental joint by Shirley Clarke from 1961 about drug addicts (which is arguably horrific but definitely not a horror movie). The naturalistic approach to cinema doesn’t belong exclusively to the horror arena, believe it or not. From the collected clips of “V/H/S” to the harrowing ordeal captured in “Unfriended,” these frightening flicks feel at once like pieces of entertainment and physical proof of hell on Earth.
Whether it’s film “recovered” from a crime scene/disaster site or continuous “live video” watched in real time, found footage movies are among the most terrifying titles available to horror lovers.
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